Adverse effects of advertising and how it affects Women

 

 

   I was 10 years old when I asked my mom that if I skipped meals, would I lose weight.

       I was 12 years old when I started every weight loss "life hack" there was out there. No carbs, no sugar, small portions, eat once a day, no soda, no juice, water and gum will curb your appetite. 

    I was 13 when I attempted to binge and purge.

    I was 15 when I started putting Vicks vapor rub over my abdomen and mummified myself with saran wrap before bed every night. 

I was 16 years old when I had my first proper sex education class in high school Anatomy.

    I was 17 when I had my first boyfriend and wore makeup every time I saw him and made sure I looked "appealing" or else he would break up with me 

     It's an understatement to say that the movie "Killing Us Softly 4", touched a part of me personally. The biggest takeaway from watching the movie was that advertainments do more harm than good. Even from the beginning of time when they started up in popularity. There were things I saw in front of me everyday, especially through social media, that not even my parents could protect me from. Which makes it all the more concerning that it's still a thing. The information from the movie was very concerning but unfortunately not surprising. I've had the awareness as I've grown up that the way women are portrayed in all forms of media is extremely skewed, and it doesn't even completely affect women. It affects future generations of young boys to come as well. The statistics alone, described in the movie were disheartening. As advertisements make women appear as if they are just objects, statistically has lead to more violence against women. Not only that but the blatant racism in modeling campaigns, or in media in general. It hurts to live in a world where you are viewed as nothing but a body, and if you aren't white, thin, blonde, blue eyed and youthful, you will never be desired and must change yourself through extreme methods, for example, risky surgeries. Luckily with time, since this movie, I can proudly say that we are changing as a society, we are becoming more diverse as the world keeps spinning. No longer are models only tall and white, but we have all sorts of people from different backgrounds who have more to say then what they look like. I think this movie was great to put things into prospective for women and men. To highlight the dangers to our younger generations if we continue down this dark and twisted path. It was information that I have felt strongly about, but all the more reason we bring awareness to how important diversity truly is. 

    Other things that were highlighted in the movie that caught my eye was the fact that sex education isn't more concrete in America. Where we have higher rates of teen pregnancy and sexually transmitted disease. Children, especially young girls, are set up into a system that is built to fail them from the beginning. Through sex education, healthcare, lifestyle, etc. The interview provided highlights women being misdiagnosed because they don't have similar symptoms as men. Women are forced into a system built by men, ruled by men, controlled by men. The film and the interview were two great examples and evidence of this statement.



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